PRODUCT DIFFERENTATION

Résultats pour "PRODUCT DIFFERENTATION"

PRODUCT DIFFERENTATION
(Dictionnaire des sciences économiques) :
ÜRÜN FARKLILATTIRMASIBirbirleri yerine geçebilecek malların farklı bir ambalaj,farklı bir isim ve görünüş ile piyasaya tekrar sürülmesi ve reklam kampanyaları ile tüketiciye benimsetilmeye çalışılmasıdır.

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